Sound Of Tomorrow Conference 2024

AI And Social Media In Music And Music Performance

Anglia Ruskin University's Helmore Recital Hall - 12th of April 2024

Save The Date!

The "Sound Of Tomorrow 2024" Conference is set to take place at Anglia Ruskin University's music recital hall on the 12th of April 2024. This event has been organised and managed by ARU's talented third year music and music tech students, who have themed this conference around the timely and important issue of how AI and Social Media are impacting the music industry. The conference's official schedule spans from 10am to 6pm, although doors will be welcoming attendees from 9.30am onwards. On behalf of the 'Sound Of Tomorrow' team, we hope to see you there!

Conference and Careers Fair

The developing technologies of AI and social media are rapidly changing the music industry. We invite you to come along to learn how industry professionals are adapting to these developments, and learn from the very best how these new technologies can be used to help you in your own work. 

Alongside this event, there will also be a careers fair happening in the surrounding Helmore music facilities, with businesses from across the music industry coming to speak with attendees. An excellent networking opportunity for all involved! 


9.30AM- Doors Open
10 AM- Welcome and Introductory Talk 10.15AM- Artist Panel

AI is becoming increasingly commonplace in the music industry- but is it a help or hindrance to musicians? Hosted by ARU’s very own Dr. William Campbell, this talk will also feature Remi Fairweather-Stride from Youth Music, Tareic Alphonse from the Ivors Academy, and Gavin Miller from Arcadia Solutions.

11AM- Will Young Fireside (Founder Of Strawberries and Creem Festival)

Will Young, founder of “Strawberries & Creem” Festival will be joining us to talk about how “Strawberries & Creem” began, building your brand and promoting yourself on social media.

12PM- Lunch Break 

1PM- Kat Five Fireside

Kat Five (AKA Terry Tyldesley) is a musician, producer, tech consultant and half of the band “Feral Five”. Kat will be joining us to discuss the formation of “Feral Five”, tech and AI in music production and performance, female representation in music production, and “Feral Five’s” new album : “Truth Is The New Gold”.

2PM- Academic Panel

Hosted by ARU’s Dr. Sven-Amin Lembke, the academic panel is filled with industry professionals who will be talking about the development and application of AI in the music industry. Dr Sven-Amin Lembke will be joined by Dr Anna Xambo Sedo, Dr Geraint A. Wiggins, Dr Oded Ben-Tal and Dr Robin Laney.

3PM- Epa Fassianos

Electroacoustic music composer Epa Fassianos will be joining us to talk about electroacoustic music composition, AI in music composition and how to get people to listen to your music

4.15PM- KEYNOTE: Jeremy Pritchard (Everything Everything)

Jeremy Pritchard, bassist and one quarter of Everything Everything, is joining us to talk about AI in music production, writing “Raw Data Feel” with AI assistance, and Everything Everything’s latest album, “Mountainhead”.

5.15PM- Closing Talk 

5.30PM- Networking.

Please see the "Conference Lineup" Tab For More Information


Our Partners

Anglia Ruskin University

Sound And Vision Cambridge

Our Sponsors

Kerr Acoustic

Kerr Acoustics is the culmination of a lifelong passion for music and loudspeaker design. Founded and developed by Jes Kerr (ARU Audio and Music Technology Alumni), Kerr Acoustics makes outstanding high-quality loudspeakers for commercial and personal use. The incredible craftsmanship, latest technology and attention to detail means these loudspeakers will bring your listening experience to previously undiscovered levels of accuracy and realism. Check out their stunning range of loudspeakers here: 

Arcadia Solutions

Arcadia Solutions are specialists in the design, installation and commissioning of commercial audio and visual solutions. Their team has many years of experience in installing public address systems for the entertainment and hospitality sectors. Arcadia Solutions' experience and range of services set them miles apart from competitors, and provide clients with comprehensive technical advise and soultions. Take a look at Arcadia Solution's website here:

Audio Engineering Society

The Audio Engineering Society is a network of professional and like-minded audio engineers that focuses on bringing people and teams together to share their knowledge and experience. The AES allows members access to their vast network, online materials and exclusive events. 

The AES is world wide, with sub-sections running across the UK. The "Sound Of Tomorrow" Conference is lucky enough to be sponsored by our local Cambridge section, and we thank them for their support. Please take a look at their site here:

Resolute AV

Resolute AV is a team of dedicated experts who are revolutionising the AV industry. Offering groundbreaking solutions, advanced technology and seamless installation services, Resolute AV are continuously pushing the limits of what can be achieved in this sector. From mainstream public businesses such as the NHS and The Salvation Army, to smaller more bespoke projects such as churches and independant bars and restaurants, Resolute AV can accomodate a wide range of clients and has excellent customer testimonials. Please see more on their website: 

The 'Sound Of Tomorrow' Conference Committee would like to thank "Arcadia Solutions", "Resolute AV", "Kerr Acoustics"  and the "Audio Engineering Society" for their support throughout this project. Their contributions have made this fantastic event possible.

Fundraiser Gig

Watch the "Aftermovie" of our fundraiser gig that we hosted on the 7th of December 2023 at the Six-Six bar in Cambridge.